When I first heard about “gobar paint,” my initial reaction was—Really? Cow dung on my walls? I couldn’t imagine something that seemed so rural and rustic could actually be part of a modern, sustainable home. But as I dug deeper, I realized how wrong my assumptions were.
Today, more and more people are waking up to the benefits of natural living. From switching to chemical-free skincare to choosing organic food, the shift is real. But when it comes to home interiors—especially wall paint—we often overlook the toxins we bring indoors. That’s where cow dung paint, or Prakritik Paint, surprises many of us.
Let’s break down some common myths—and discover the reality that lies beneath this natural marvel.
Myth #1: Cow dung paint smells bad and is unhygienic
This is perhaps the most common concern. And it’s fair—cow dung in its raw form does have a strong odor. But Prakritik Paint isn’t raw cow dung smeared on walls. The dung is scientifically treated, deodorized, and sanitized. The result? A mild, earthy scent that fades quickly—nothing unpleasant at all.
In fact, many users say the walls feel “alive” and fresh after application. Plus, unlike synthetic paints, this one doesn’t release harmful VOCs (volatile organic compounds) into your home.
Myth #2: It’s just cow dung – how can it be durable?
This myth comes from underestimating both science and tradition. Cow dung is only one component. Prakritik Paint includes ingredients like lime, natural binders, minerals, and herbal additives that make it anti-fungal, anti-bacterial, and thermally insulating.
This paint has undergone lab testing for scrub resistance, drying time, and coverage. In many cases, it performs just as well—or better—than your average paint.
Myth #3: It’s not scientifically proven
Let’s set the record straight—Khadi Prakritik Paint is certified by the Bureau of Indian Standards (BIS). It’s developed with backing from government-supported initiatives like KVIC (Khadi and Village Industries Commission). It’s not folk wisdom alone—it’s scientifically validated sustainability.
Myth #4: Cow dung paint is only for rural homes or temples
Here’s the surprise: You’ll now find cow dung paint being used in eco-resorts, urban homes, boutique hotels, and even cafes. Why? Because people are tired of toxic interiors and want walls that breathe.
Designers are pairing earthy tones of natural paint with wood, stone, and minimalist décor. The result is a space that feels warm, healthy, and deeply rooted.
The Traditional Wisdom Behind It
Long before we had paint companies, Indian homes were refreshed with a cow dung-lime wash every season. Not just for aesthetics—it was about purification, energy balance, and even pest control. This isn’t just about nostalgia; it’s Ayurveda for your walls.
The Eco + Economic Edge
One of the biggest shocks? It’s affordable. A litre of gobar-based paint often costs less than popular branded synthetic paints. And when you buy it, you also support local gaushalas, create rural jobs, and reduce carbon emissions.
The Eco + Economic Edge
One of the biggest shocks? It’s affordable. A litre of gobar-based paint often costs less than popular branded synthetic paints. And when you buy it, you also support local gaushalas, create rural jobs, and reduce carbon emissions.
Are you ready to bring nature back into your home—one wall at a time?
Explore the Prakritik Paint collection today, and give your home a story worth telling.
