Introducing Prakritik Paint, a revolutionary wall paint made from 100% natural cow dung. This Swadeshi (made-in-India) paint is Khadi India’s answer to sustainable, eco-friendly painting. India’s first cow-dung-based wall paintit blends ancient wisdom with modern science to give your home vibrant, healthy color. The formula is non-toxic and odorless – it contains no volatile organic compounds – and boasts built-in anti-fungal and anti-bacterial properties Prakritik Paint is BIS-certified and free of heavy metals so it meets strict safety standards while keeping your family healthy. In short, it transforms your walls naturally, honoring our tradition of Gau-seva (cow reverence) and rural craftsmanship for a cleaner, greener home.
Key Features of Prakritik Paint
- All-Natural Ingredients: Prakritik Paint’s main ingredient is processed cow dung, mixed with natural clay and lime
Each batch is made by licensed Khadi units (Kamdhenu Natural Paints) under KVIC (Khadi & Village Industries Commission). This Swadeshi paint uses no petroleum or synthetic resins.
BIS Certified & Chemical-Free: Tested by national labs, it meets BIS standards for distemper and emulsion paints
It contains no toxic heavy metals (no lead, mercury, chromium)
and no harmful solvents or formaldehyde. You get a safe, non-toxic paint that even sensitive individuals can breathe easy around.Antibacterial & Antifungal: Thanks to cow dung’s natural properties, Prakritik Paint resists mold, germs and even insectsIts built-in AshtaLaabh (“eight benefits”) include anti-bacterial and anti-fungal actionThis keeps walls and air cleaner, helping protect your family’s health.
Odorless & Low-VOC: Unlike chemical paints, this paint has no pungent smell. It emits essentially zero VOCs (volatile organic compounds), so you can stay home comfortably during and after painting. (Ordinary paints often require you to leave a room for hours due to toxic fumesPrakritik does not.)
Versatile Formulations: Available in two forms – distemper (powder) and emulsion (liquid)
– to suit your needs. The paint comes in a white base that can be tinted to any shade, giving you the full spectrum of colors.Thermal Insulation: One unique feature of cow dung paint is its natural thermal insulation. It helps keep homes cooler in summer and warmer in winter , thanks to the fibrous structure of dung. This can improve comfort and reduce energy use.
Easy Application & Finish: Prakritik applies like regular paint. It dries to a smooth, even matte finish and covers walls uniformly. In tests, it dries within 4 hours and provides a durable coat The consistency is just like normal paint – no special skills needed.
Cost-Effective: Despite its premium qualities, Prakritik Paint is priced competitively. Studies and user reports suggest it covers as well as (or more than) conventional paint, potentially needing up to 25% less per coat You gain all these benefits without spending extra.
Health & Environmental Benefits
Painting with Prakritik means breathing easy. Because it’s made entirely from natural materials, it keeps your indoor air clean and healthy. Regular paints often release VOCs and chemical fumes that can trigger headaches, allergies and long-term health issuesPrakritik Paint contains no such toxins – in fact, it eliminates those harmful chemicals from your home environmentMoreover, cow dung inherently carries antimicrobial and antifungal qualities . Walls painted with Prakritik are self-fighting against mold, mildew and bacteria, reducing allergens and pathogens in the air. This holistic, bio-friendly formulation is ideal for bedrooms, children’s rooms or any enclosed space. Additional benefits include:
Environmental Stewardship: By using a renewable waste product (cow dung) instead of petrochemicals, Prakritik Paint drastically cuts down pollution and landfill waste
Zero Toxins, Healthy Homes: No lead, mercury or formaldehyde means safe living spaces. Ideal for families with children, elderly or allergy sufferers. Its production also generates a much smaller carbon footprint. Supports Rural Livelihoods: This paint is literally made possible by village farmers. Buying Prakritik Paint provides steady income to cow breeders and local artisans who collect and process the dung. In effect, every purchase recycles farm waste into value, supporting India’s Gaushalas (cow shelters) and rural economy
Improves Air & Humidity: The natural dung fibers can also help regulate indoor humidity. Homes feel fresher and more comfortable, without the “stuffy” feeling that cheap paints sometimes cause.
Cow Dung Paint vs. Chemical Paints
When you compare Prakritik to conventional paints, the differences are clear:
There are no synthetic additives.
Health Impact: Chemical paints often off-gas toxic VOCs (benzene, formaldehyde, etc.) for days. Cow dung paint emits virtually no VOCsso your new paint job won’t make you sick. Khadi officials confirm Prakritik has “no heavy metals like lead, mercury, chromium” ,making it far safer.
Durability: Both paint types can achieve long-lasting results. Prakritik has been lab-tested and approved like any other paint, and it dries quickly. In practice it offers comparable coverage and washability. Test labs found Khadi Prakritik meets all standards for exterior and interior paints.
Application: You apply Prakritik exactly like any paint, using a brush or roller. It levels out to a uniform, matte finish and can be tinted any color. In fact, official reports note it “dries in less than four hours, and has a smooth and uniform finish”, just like modern paints.
Environmental Cost: The ecological impact is dramatically lower with Prakritik. Because it’s biodegradable and made from waste, it won’t leach toxins into soil or waterways. Conventional paints, by contrast, can be harmful to dispose of.
Overall, cow dung paint holds its own against chemical paints on performance while winning hands-down in safety and sustainability. It may sound unusual, but in practice Prakritik Paint competes successfully with popular brands—and then goes further to give you a pure, non-toxic home finish.
Khadi Legacy & Swadeshi Endorsement
Prakritik Paint isn’t just a novelty – it comes with the Khadi India seal of trust. Developed by KVIC (Khadi & Village Industries Commission), it embodies Gandhi’s Swadeshi ideals of self-reliance and rural empowerment. Union Minister Nitin Gadkari has personally championed this paint, calling it “India’s first and only paint made from cow dung”and even declaring himself its Brand Ambassador. He emphasizes that such initiatives “empower the rural and agro-based economy” by creating jobs in villages
KVIC officials confirm that expanding Prakritik Paint production will “open new doors of employment” and generate additional income for farmers and gaushalas. This project is part of a larger nationwide push for organic, sustainable industries under government support. Being BIS-certified and KVIC-approved, Prakritik Paint carries the same credibility as any national standard product.
End-users appreciate the cultural authenticity too. Many customers note the pride in using a gau-seva-based paint backed by Khadi’s heritage. It’s not just paint; it’s a statement of patriotism and respect for nature. As one eco-blogger summarized, Prakritik Paint “gives a robust and health-conscious alternative to routine paints”, all while supporting Swadeshi values. In practice, the Khadi label assures buyers that this paint is as wholesome and trustworthy as any traditional Indian craft.
Order Prakritik Paint Today
Ready to try this natural wall paint? Visit OrgoJivan’s Prakritik Paint product page to browse colors and pricing. You can also Contact OrgoJivan with questions or request a free consultation. OrgoJivan Organics is the official distributor, and they offer PAN-India delivery for free. Switching to Prakritik Paint is easy – application is just like any paint job, but the payoff is a home that’s healthier, more sustainable, and deeply rooted in Indian tradition.
Make your next paint job eco-friendly and uniquely Indian. Paint your dream home with Prakritik Paint – where Har Deewar Bole Prakriti Ki Baat (let every wall speak the language of nature). Order now and join the Swadeshi green revolution!
